Marketing Strategy that works... Sold!
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March 17th, 2010 
Sonja Nielsen
Broker



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To promote and maximize the exposure of your condominium on the Toronto Real Estate market:

YOUR downtown Toronto, Toronto West End  or Etobicoke CONDOMINIUM with detailed description, up to 9 photos and a Virtual Tour will be listed on MLS (Multiple Listing Service), which gives it an exposure to all licensed Real Estate professionals.  Also it will be listed on my personal Web Site.

I will produce a colour brochure of the YOUR downtown Toronto, Toronto West End or Etobicoke CONDOMINIUM with photos of the suite as well as photos of the building and its amenities. A number of brochures will be left in the suite for prospective buyers to take with them, in order to remember this suite over any others they may also be viewing.

I will hold an "Agents' Only" Open House of YOUR downtown Toronto, Toronto West End or Etobicoke CONDOMINIUM. This gives the Buyer Agents a highly appreciated private preview which allows them to get a feel for the layout and the special features the suite has to offer before contacting their clients. The colour brochure will be available for them to take to their prospective clients.

YOUR downtown Toronto, Toronto West End or Etobicoke CONDOMINIUM will be promoted with Re/max Condos Plus' unique

FIVE STAR MARKETING PROGRAM


WEB SITE PROMOTION

The condo appears on the following Web Sites:

www.remaxcondosplus.com   #1 Condo Brokerage Site in Toronto with over 3,000,000 hits per month

www.realtor.ca   #1 real estate site in Canada

www.remax.ca   #1 real estate network in Canada

www.luxuryrealestate.com   #1 site for Luxury Properties in the world, for listings over $500,000 Cdn.

www.househunting.ca   The Financial Post

PICTURE  TOURS

These tours appear on www.remaxcondosplus.com Web Site and can be converted into Feature Sheets for promotion on showings.

Feature Properties appear on RCP-TV, office window Plasma TV System with over 4,000 viewer impressions every week.

IN OFFICE PROMOTION

YOUR downtown Toronto, Toronto West End or Etobicoke CONDO when listed is first paged to Re/max Condos Plus agents and is promoted within the Company. This results in a sale of 34% of our own listings versus less than 10% for the Industry.

YOUR CONDO's listing appears as a window card in the office backlit window display. Five of our retail locations means Walk By traffic is in the hundreds of thousands.

DIRECT MAIL PROMOTION

YOUR downtown Toronto, Toronto West End or Etobicoke CONDO is promoted in the Re/Max Condos Plus "Market Report", distributed monthly to 56,000 units in Downtown Toronto and South Etobicoke. This Report is also mailed to five Relocation Companies and four newspapers.

MORTGAGE FEATURE SHEETS

YOUR downtown Toronto, Toronto West End or Etobicoke CONDO includes a mortgage feature sheet (from DLC Funds) with the best rates, down payments and monthly mortgage options. This makes it easy for potential buyers to look at different payment options for ownership.

Showings of your property will be scheduled through Re/Max Condos Plus Corporation. The staff will advise you of the showing time and date. A lockbox with key inside will allow access to the Agents and their clients. It is extremely important that access be easy and simple for the Agents.

An activity report will be produced to provide you with details on the following items:

a)  number of showings and the type of feedback received

b)  number of hits on the my personal Web Site as well as Re/Max Condos Plus Web Site.

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